Email Marketing: Your Ultimate Guide [2024]

Want to know how to utilize the trendy marketing strategy? This guide will help you in understanding all the aspects of Email Marketing Strategy. Being the oldest form of digital marketing, Email marketing has won over other marketing channels. It’s the direct way of communicating with target customers and earning potential buyers from it.

Although there are newer ways of marketing with better speed, when it comes to effectiveness nothing can beat email marketing. It is a personal form rather than a generalized one. That can prove to be both a relationship-building and profile building tool.

Statistics About Email Marketing

Before getting into the fundamentals of Email Marketing let’s get its market status clear. Here’s a list of Email marketing facts.

1. With 4 billion users, 355 marketers send their customers around 4 emails per week.

2. 4 out of 5 marketers stated that they would rather give up social media than email marketing.

3. 20% of companies for retail, e-commerce and consumer goods and services are personalizing the email messages based on gender, race and ethnicity.

4. According to Statista 2021, the global email marketing in 2020  was valued at $7.5 billion and is predicted to increase to $17.9 billion by 2027.

5. As researched by Content Marketing Institute in 2020, 81% of B2B marketers said they used content marketing for their Email Newsletters.