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Impact of Mobile Apps in the Fashion Industry

Aakash Soni

Aakash Soni

8th Jul, 2019

With the advent of smartphones in the market, this began a whole new industry, which has created a revolution that has led us to the phase wherein everything can be achieved with the help of a single click.

Yes, we are talking about the mobile app development era and the mobile app development companies that are surprising the world with their tech innovation.

No industry has been left untouched by this phase. You might be the owner of a successful food chain across the globe, or may own a boutique filled in with the unique creations, but if you do not have an ap promoting the same, it can be a threat for your business in this competitive market.

Hence, it is extremely important and almost necessary to have an app for your business.

Talking about the Fashion industry, it is one of those areas wherein the trends keep on changing every day, which made its collaboration with the E-Commerce industry and resulted as a successful one. Thus, many of the leading fashion brands have an app for their own.

Not only that, the mobile app developers have come up with multiple applications which are more like an all-in-store which are proven to be user-friendly.

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You end up finding products from thousands of brands all across the world, experimenting with thousands of their products. Have a look at various apps in different sectors which are being loved by users. 

App Revenue by Category

As the above image itself showed how Fashion industry affected by mobile apps. This will increase by 20% more in 2019 and even increasing massively in the upcoming year.

This clearly shows the evolution of the fashion industry boosted mobile app development through various lifestyle apps, and the results are right in front of us.

Not only this, according to the survey conducted by Start Business of Fashion, there was an expansion of only 3.1%  in the fashion industry in last year which raised to around 4% and still counting.

Thus after achieving breakthrough success with the E-Commerce, the fashionistas now attracted more by the M-Commerce.

Thus, nowadays, various fashion brands are now binding up with different mobile application development companies and are starting a new inning in the M-Commerce industry.

Are you still confused about having an app of your own? Well, this blog is entirely for you.

Thus, if you are already the next big brand out there and want to have a perfect understanding that where are you lagging, then this blog is for you.

Absolute Necessary for the Brand Stores and Designers/ Analysts

Want to become a well-known brand or wanna spread your business everywhere?

Well, then, keeping up with the trends should be your practice. This leads you to own a mobile app for sure no matter even if you are a beginner in this industry.

The amount of money that you spend on getting yourself a real store can get you stuck up in the same city for like the next few years.

A better option is to look out for the right Android app developer and thus have exposure to the global audience.

In this way, you can display your products to the people all over the world, and if your app gets the best direction in marketing, then you can end up earning a huge amount of profit in a short span of time.

Thus, with the evolving era, plan up to own a virtual store rather than spending thousands of dollars setting up a concrete one.

Also, try increasing your budget a bit and look out for the iOS app development, also strive the higher number of in-app customized purchases, and you will end up getting more revenue from the same app.

Involvement AR/VR to enhance your app 

With the evolving technologies and the latest trends are transforming the mobile industry, the fashion apps these days can be equipped with a lot more features to add beauty to the apps. Let us understand how.

What problem do you generally encounter while buying products from an online store? Without a doubt, it is undoubtedly associated with the size of the products.

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Like, the customers are always in a dilemma regarding the size of the clothes before trying them, and thus sometimes they end up not purchasing products online.

Well, we even have a solution for this with the help of the VR app developers,  you can now create a virtual platform that allows your customers to try on the outfits by scanning up their bodies virtually.

Hence, not only they can imagine themselves trying out their favorite outfits from your wide variety of products, but also it is helpful for them to experience a sense of ease to choose from the desired range, looking at their appearances.

Various apps these days have already come up with these services to satisfy their customers. Hence, this should be a must-have feature in your app if you wish to stand out from the crowd.

Mobile Apps –  An assurance for the loyalty of your Customers

An excellent way to keep your customers loyal to you and your services is the fact that they have your app installed on their devices. Are you still confused? Let us understand how it works!

Well, if the customer has an app, by default, it becomes his first preference to check your website while planning to buy any product. Thus, somehow, you are always going to be the first store that he reaches out to when he wishes to own something new.

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Also, you can add on to his satisfaction by providing him with app-only discounts based on past purchases. This would make him feel the one getting more attention as a personalized customer. And who would deny the special treatment from your favorite brand, would you?

Don’t have a Brand but still, want to make it through the fashion industry? 

Here’s your answer!

Well, consider yourself as a gifted personality that has the perfect sense of fashion and the right amount of brain to earn money through the same.

Well, you have the right ingredients to become a fashion analyst. Come up with an app that shows all the details of which products to choose from, the hottest trends in the season, discounts and coupons, and much more. Collaborate with the leading M-Commerce apps and get yourself promoted!

You must have come across those comparing websites where you can compare thousands of sites for the same products and then choose the one that offers you the best services at the cheapest rates?

Wouldn’t it be a good idea to develop an app for the same? You can get a significant advantage through such apps and can start earning fast as the brands of the companies that you would be comparing would also provide you with the royalty for the same!

WooHoo! I can smell a millionaire in the making!

Conclusion:

Fashion App Development Company - Auxano Global Services

A mobile app is one of the business catalyst, which gives you a win-win situation for both the owners as well as the customers.

Thus, the fashion brands these days are taking a step forward and trying to reach out to the niche of the global customers. Do not lag behind! Join this wave to become the talk of the town.

Hurry up! Being a turtle in the race is good, but the one with the brain would be more appreciated.

Today the fashion industry is booming and showing a positive prospect for the futuristic world much of the credit goes to mobile applications.

Millions of users today are utilizing mobile apps to make their purchases as they are gaining from both hands.

It is in terms of both reasonable prices on one hand, and also in terms of optimal quality on the other. So, if you are a retailer or a designer, it is high time to get your app.

About The Author

Aakash Soni

Aakash Soni

Aakash Soni is the Operational Head at Auxano Global Services, a complete Software development company that has been recognized by Clutch for its achievements and client satisfaction. He is a Master in Trending Technologies and has been involved in developing and implementing several innovative projects, including Entrepreneurial Trends, Data Analytics, Retail Technology ecosystems, Internet of Things, and Blockchain. He has an eye for spotting opportunities and is a strong advocate of disruption through technology and innovation. He has worked with Fortune 500 companies and helped many startup firms to rise in the market. He is leading the Auxano Global Services team to help clients leverage disruptive technologies like Blockchain & AI to deliver transformative business outcomes.