What is PPC in 2024? – A Beginner’s Complete Guide for Pay-Per-Click
Nirav Upadhyay
25th Jan, 2022
“Ahh! I don’t get it” – That’s the most common reply from even proficient marketers when asked about Paid Advertising.
The world of paid advertising is complicated. From beginners to experts, most marketers seem puzzled with Pay-Per-Click (PPC) advertising. Consequently, they cannot bring the best out of PPC for their customers.
A sad reality. Isn’t it?
However, the revolutionary marketing agency- Auxano Global Services is here to break the monotony.
We will discuss everything about PPC advertising in this article; however, before beginning, let’s have a look at some of the eye-popping PPC statistics.
- PPC generates the third-highest on-page conversions.
- PPC is highly effective, says around 79% of digital marketers.
- As high as 40% of businesses want their PPC budgets to be massive.
Let’s move further.
Frequently Asked Questions
What are paid advertisements?
What are the benefits of PPC marketing?
What is the cost to leverage PPC marketing?
Why should I invest in PPC marketing?
Which is the best online advertising company?
About The Author
Nirav Upadhyay
Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.
